AI Generated Art
– tech continues to shake up the design world

With AI generated art becoming more accessible and useful, it’s opened up a new avenue for content creators to churn out unique graphics.

What exactly is AI generated art?

Perhaps the biggest thing to break the internet in 2022 was the launch of several prominent AI art generating platforms, which allow you to type in anything that comes to your mind and artificial intelligence will create an image based off your text. With the majority of programs using two sets of algorithms, one (let’s call this one the checker) that is fed a vast array of artwork from the real world and throughout history with the focus to tell what human made art looks like. The other (Generator) is tasked with creating art based off text input from a user and usually a style that the user chooses, for example “create a cool image, in the style of HP Lovecraft”. Then the checker and generator algorithms work with each other so that the generator creating the image must create an image close enough to the human style as to get past the checker that’s testing if it was created by a human.

This has led to AI art being used more frequently in website design and content creation, which is great for people that can’t afford to have custom graphics created for them from a website designer or graphic artist. Though, you may find it hard to create a specific graphic with an art generator, a local website designer can help you build a custom graphic or logo more precise to the image in your head while working with whatever your budget may be.

AI generated art – born from a dream

The first implementation of AI generated art was back in 2015 by a Google engineer, Alexander Mordvintsev. He figured out that Google’s DeepDream software, which was intended to find faces in images, could be used to create psychedelic images through a neural network to find and enhance patterns in an image. This has further been built upon by the many AI art generators out there now.

Now you can find an AI art generator in every corner of the internet with some being free and others offering premium features, such as MidJourney, which allows you to upscale images or generate more art based off an image you just created.

Art on demand

With the abundance of AI art generators out there, content creators now have the ability to generate custom graphics faster than ever. This gives them the ability to take that spur of the moment creative thought and turn it into something they can see and share with the world easily from their computer or smartphone. One of the greatest parts about all of these AI art generators is that it gives people that aren’t proficient at drawing a way to express the creativity in their minds that wasn’t possible before.

However, this brings in the argument that AI generated art is making it harder for artists and graphic designers to get their name out there with physical and digital artwork due to market saturation. To that, there is a philosophical and ethical discussion to be had which we will go over in a future article, so stay tuned to the MMCO blog for more on this topic.

Using AI generated art in media creation

Being a Missoula media creation company, we are always looking for ways to create unique and captivating graphic while staying true and original to who we are. We are a company founded by artists after all, and we don’t need AI generated art to create something unique for our clients. However, we also love leveraging emerging technologies in our creative process, so we won’t ignore the benefits of utilizing AI art when creating content for budget-focused projects like blog writing and newsletter creation.

Though it is a very niche market it does have it’s use cases in media creation that needs to be acknowledged. Do we think it will one day rule over all media creation?

Hell no.

Though the creative madness that can come from AI generated art is simply amazing sometimes, nothing quite beats a physical oil painting hanging up on your wall and knowing someone poured their heart and soul into creating it. And from a media production perspective, AI is not capable of developing your media production strategy, and choosing graphics that will actually drive sales while staying true to your brand.

The importance of human decision making in marketing

While bringing your ideas to life is important, it’s also key to make sure the implementation of that media is effective, as your content needs to convey a very specific message. It’s easy to run to a art generator like MidJourney to churn out ideas, but without a media company to guide you, you risk lowering your conversion rate, which even a 1% shift could mean thousands of dollars in lost revenue every year. Saving a few dollars on the creation process could cost you much more in the end.

Create media for your brand with the help of Missoula Media Company

With over a decade of photography and graphic design experience under our belts at Missoula Media Company, we are fully equipped to help you with any aspect of photography, graphic design, and website design. Get in contact with us below and let us know how we can help you bring your vision to life!