SEO Tips & Tricks – A Local SEO Company can help you improve your search rankings

April 12, 2023

A local SEO company can help you improve your search rankings

A local SEO company can combine local market knowledge, experience, and cutting-edge software to build a campaign that will drive local search traffic to your business.

SEO Keyword Research

There are a lot of factors that go into keyword research. From looking for that perfect keyword phrase for your post to making sure your posts are optimized as much as possible to boost your SEO rankings on major search engines like Google and Yahoo. Missoula Media Company offers professional SEO services, and we know from experience that worrying about finding the perfect keyword phrase can seem overwhelming. With worrying about all the factors from clickthrough rates to search engine priority and the competition of other sites using similar keyword phrases. With a local SEO company you can find that boost without losing the personal touch that larger companies just can’t give you.

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How a local SEO Company can help your business show up in local search results

A local SEO company can help getting your posted content to rank higher on popular search engines or they can write the content for you and manage your entire SEO campaign. At Missoula Media Company, we take pride in our ability to help boost traffic and conversion rates through thoughtful, efficient SEO practices. We do this through a detailed analysis of possible keywords using state-of-the-art software, and carefully craft a research guide that recommends keyword phrases you could use on your site.

That’s just the start of what we do, but it’s the foundation that will make or break your campaign. Read more to learn how research-driven SEO will always outperform rudderless SEO campaigns.

Why does working with a local SEO company make a difference?

A local SEO company also brings in the possibility to go into an office and have a face to face conversation on your SEO goals. It also allows you to give and get feedback in a more streamlined process than waiting for emails all day. Instead you could schedule a meeting to talk about how the SEO campaign is going or to get an opinion on a piece of content you’re currently writing. Either way, it’s almost impossible for a larger company to offer the intimacies and nuanced local knowledge that a local SEO company can provide.

This isn’t to say there aren’t great SEO companies in other areas, rather that you don’t have to go with a larger company to get the same quality of SEO research and content creation. It’s better to work with someone who understands the market you are targeting. Having the ability to create quality content combined with local market awareness is tough to beat.

Your local Missoula SEO Company

If you have any questions on how to improve your SEO rankings or want to get an analysis done for your website feel free to contact us down below. We would love to chat with you, learn more about your business, and see how we can help you improve your traffic and conversion rate.

AI Generated Art

February 7, 2023

AI Generated Art
– tech continues to shake up the design world

With AI generated art becoming more accessible and useful, it’s opened up a new avenue for content creators to churn out unique graphics.

What exactly is AI generated art?

Perhaps the biggest thing to break the internet in 2022 was the launch of several prominent AI art generating platforms, which allow you to type in anything that comes to your mind and artificial intelligence will create an image based off your text. With the majority of programs using two sets of algorithms, one (let’s call this one the checker) that is fed a vast array of artwork from the real world and throughout history with the focus to tell what human made art looks like. The other (Generator) is tasked with creating art based off text input from a user and usually a style that the user chooses, for example “create a cool image, in the style of HP Lovecraft”. Then the checker and generator algorithms work with each other so that the generator creating the image must create an image close enough to the human style as to get past the checker that’s testing if it was created by a human.

This has led to AI art being used more frequently in website design and content creation, which is great for people that can’t afford to have custom graphics created for them from a website designer or graphic artist. Though, you may find it hard to create a specific graphic with an art generator, a local website designer can help you build a custom graphic or logo more precise to the image in your head while working with whatever your budget may be.

AI generated art – born from a dream

The first implementation of AI generated art was back in 2015 by a Google engineer, Alexander Mordvintsev. He figured out that Google’s DeepDream software, which was intended to find faces in images, could be used to create psychedelic images through a neural network to find and enhance patterns in an image. This has further been built upon by the many AI art generators out there now.

Now you can find an AI art generator in every corner of the internet with some being free and others offering premium features, such as MidJourney, which allows you to upscale images or generate more art based off an image you just created.

Art on demand

With the abundance of AI art generators out there, content creators now have the ability to generate custom graphics faster than ever. This gives them the ability to take that spur of the moment creative thought and turn it into something they can see and share with the world easily from their computer or smartphone. One of the greatest parts about all of these AI art generators is that it gives people that aren’t proficient at drawing a way to express the creativity in their minds that wasn’t possible before.

However, this brings in the argument that AI generated art is making it harder for artists and graphic designers to get their name out there with physical and digital artwork due to market saturation. To that, there is a philosophical and ethical discussion to be had which we will go over in a future article, so stay tuned to the MMCO blog for more on this topic.

Using AI generated art in media creation

Being a Missoula media creation company, we are always looking for ways to create unique and captivating graphic while staying true and original to who we are. We are a company founded by artists after all, and we don’t need AI generated art to create something unique for our clients. However, we also love leveraging emerging technologies in our creative process, so we won’t ignore the benefits of utilizing AI art when creating content for budget-focused projects like blog writing and newsletter creation.

Though it is a very niche market it does have it’s use cases in media creation that needs to be acknowledged. Do we think it will one day rule over all media creation?

Hell no.

Though the creative madness that can come from AI generated art is simply amazing sometimes, nothing quite beats a physical oil painting hanging up on your wall and knowing someone poured their heart and soul into creating it. And from a media production perspective, AI is not capable of developing your media production strategy, and choosing graphics that will actually drive sales while staying true to your brand.

The importance of human decision making in marketing

While bringing your ideas to life is important, it’s also key to make sure the implementation of that media is effective, as your content needs to convey a very specific message. It’s easy to run to a art generator like MidJourney to churn out ideas, but without a media company to guide you, you risk lowering your conversion rate, which even a 1% shift could mean thousands of dollars in lost revenue every year. Saving a few dollars on the creation process could cost you much more in the end.

Create media for your brand with the help of Missoula Media Company

With over a decade of photography and graphic design experience under our belts at Missoula Media Company, we are fully equipped to help you with any aspect of photography, graphic design, and website design. Get in contact with us below and let us know how we can help you bring your vision to life!

What is the best cloud storage for business

May 6, 2022

What is the best cloud storage for business?

As new technologies emerge and file sizes continue to grow, media production companies need to continually ask, “what is the best cloud storage for business?” This is especially true when looking for the best cloud storage for videos and other large files.

Google Drive: Is it the best cloud storage for business?

Google Drive (which apparently is now “Google One”) definitely takes the cake when it comes to sheer convenience. From a pricing perspective, it is usually pretty affordable, but in recent months prices seem to have gone up a bit. The biggest issue that we see with Google Drive is that the UI often results in a lot of disorganization. It doesn’t immediately present you with a recognizable directory structure like Dropbox does, and it floods the immediate viewport with all of the recently accessed files. Consequently, a lot of files end up getting stored in the root directory, which can turn into a big organization issue very quickly.

Google Drive can also be really slow. Why is Google Drive so slow? It’s really hard to say, but the best solution we have found involves a bit of manual work when you first set up a new, larger synced drive. For Montana video production teams like Missoula Media Company, we prefer another solution.

The main drawback we see with Dropbox is that the software can really slow down your computer, and upload/download speeds can be problematic if you are transferring a lot of data. In some instances, we have simply not been able to set up a new computer with a large Dropbox synced folder. This is essentially the same issue we described with Google Drive running slowly.

pCloud: fast, affordable cloud storage for business

We use pCloud, it is great for digital media agencies. It isn’t free cloud storage, but it is quite affordable. It essentially runs like Dropbox on your local system, but my goodness is it faster than both Google Drive and Dropbox. We are able to share large video files quickly and efficiently, which really makes it viable to rely on cloud storage for video editing. Otherwise we are running back and forth across the office with thumb drives (which by the way, isn’t as bad as it sounds).

Our development team really benefits from the speed and efficiency of pCloud. We use it to sync development projects that often have thousands of smaller files, and pCloud cruises through those like a hot knife through butter. It does, however, create conflicts with Git repositories, so keep that in mind.