Writing and Producing
In terms of brand building, writing is the foundation of the house, the bones of the beast, or – for those who practice Dudeism – the rug that really tied the room together. Creating a website? Developing a multimedia ad campaign? Looking to grow a brilliant idea into a full-length documentary?
Writing is a key ingredient of virtually every media project. This isn’t the place to cut corners.
The nuts & bolts of your brand narrative, copywriting is too often pushed to the bottom of the priority list, an afterthought to fill in once the heavy work is finished. We know that powerful, well-researched copywriting can serve as the backbone of your brand’s story.
Whether for a short promo or a longform project or something in between, the process of writing scripts begins with a deep brainstormy dive, establishes a clear voice and narrative path, and ends only with final adjustments during project completion.
It’s a cliché because it’s true: content is king. But not just any content; unless it’s built on a solid narrative and technical foundation, no amount of bells and whistles can save a piece of brand-driven creative from the dustbin of irrelevancy.
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